As one of the biggest social media platforms, Instagram is the best place on the web to attract your target audience. But all your marketing efforts will go in vain if you don’t know about the successful Instagram marketing tips. Thus, if your business operates on Instagram, you must have a powerful Instagram marketing strategy for successful brand promotion. And when it comes to Instagram marketing, we can’t ignore the power of videos.
Do you know Instagram supports four types of video formats? Live streaming, Reels, IG videos, and Stories. Since the introduction of reels, the amount of time people spend on this social networking site has significantly increased. Consequently, most SMBs have embraced Instagram video creation as their primary marketing tactic.
Worry not if you don’t know how to market your business on Instagram. Here are the top 6 Instagram marketing tips to help you get started.
Switch To A Business Profile:
If you are still using a personal account, it is time to switch to the business one. A business account helps your company reach a new height with its business-specific tools, insights, and analytics. It will help you publish ads, schedule posts, and allow access to analytics to improve reach and track engagements. There are many more benefits of an Instagram business account that you can’t get with a personal profile.
Create Engaging Reels:
Instagram Reel is one of the most engaging video formats. If you are not using it, get on the bandwagon now. Most SMBs are already embracing Reels to level up their Insta game, recognising better brand awareness, higher audience engagement, and the feasibility of getting viral overnight. So, Reels are undeniably one of the most effective tools in your Instagram marketing strategy.
You can create short video clips, add effects, embed text, match them with music, include hashtags, and share them on the feed and on explore page for maximum engagements. You can always shoot Reels directly using your phone, but we advise you to use Instagram Video Editor to create high-quality reels that drive engagements. If you are not a professional creator, an online video editor is a must-try for you.
A Game of #Hashtags:
Hashtags play an extremely crucial role to represent your brand so that you can gain more views, likes, comments, and shares. Using the relevant #Hashtags with suitable posts wins half the battle, as they increase the chance of your content being found and viewed by the target viewers.
The real problem is to find the relevant ones that go well with your post and appeal to the target audience. For instance, #Beauty and #Love are two of the most popular hashtags on Instagram, but you cannot use them in every business. You need to tweak them. What does this mean? If you are in the business of footwear, instead of using #Beauty and #Love, try something like #ShoeLove #BeautyofShoes, and so on. The more specific hashtags you use, the better the engagement.
Videos and Photos go together:
While Instagram allows the users to post photos and videos, videos drive higher engagement than photos. Instagram video marketing will enable businesses to connect with their target audience and show them who they are and how they can bring value to their lives in just 60 seconds or less. However, it does not mean that you should completely ignore the power of photos and solely focus on video marketing. Around 82% of all IG feed posts are still photos, while videos account for only 18%. So, regularly posting photos will also help you drive engagements.
ignite curiosity with a quick promo:
a quick promo for a new campaign, product, or service is the perfect way to entice your viewers’ curiosity and drive engagements. a quick promo can be as short as a simple ad publicising the new product launch or an introduction of a service. without overloading your audience with a sales pitch, a promo video can deliver the intended message.
the fundamental strategy is to hook your audience with your quick content so that they may return to your profile for more. for instance, you can post a short video covering one aspect of the product daily until you explain all the aspects of the service/product you offer. no one likes watching long ads, but when it is short and precise, people never mind going through them, and you receive better results.
Set Stories Every Day:
Stories are among the most popular posts on IG that keep you on top of your viewers’ feed and instantly grab attention. Instagram allows users to embed photos, videos, text, and stickers in stories. While adding photos and videos are a good way to reach out to the mass, stickers go a step beyond them all.
For instance, you can use Polls, Questions, Timers, and Quiz stickers to interact with your audience and attain maximum engagement. You can also add your website, YouTube, and other desired links to your IG stories with a Link sticker.
Don’t forget to add #Hashtags to Stories as you add to Feed posts. These hashtags will help your story garner engagement and rank on the explore page.
Go live:
Do you know people enjoy watching live videos 3X more than pre-recorded videos? So, make sure to go live at specific times when your audience is most active. During live streaming, you can talk about anything that your viewers can easily connect with. It can be a how-to video, a question and answer session, or an instructional video. The possibilities are endless!
A day before going live, you can create a Poll in your IG Story and ask your audience their preferred topic for your next live video.
Conclusion:
Instagram is one of the most popular social networking sites to market your business. If used right, it can take your business to new heights in a short period. Thus, if you want to promote your business, invest adequate time into your Instagram marketing strategy, especially video marketing.