Increasing the traffic of an e-commerce is obviously the goal of any web entrepreneur who owns an online store. But we must recognize that it is not always easy. Indeed, creating a website for the sale of products requires a lot of investment, but also a lot of knowledge and skills. Once on the web, you will have to generate traffic, but also find effective strategies to increase the number of visitors. How to do?Here are 4 tips to keep in mind increase traffic to an e-commerce site.
1. Increase E-Commerce Traffic Using Social Networks
a) Organize Contests On Its Social Networks To Promote Its Products
Indeed, the organization of contests on the various social networks such as Facebook, Instagram, will attract a large panel of consumers. It is an effective way to enlarge its community, to make Internet users discover the products present on the e-shop, to enlarge its customer portfolio. This technique will increase the traffic of an e-commerce.
B) Find Partners To Increase Its Notoriety
This is influence marketing, a very fashionable technique that consists of having your product tested by a trusted partner, a blogger for example. Of course it is important that the theme of the blog of the latter is related to the products for sale on the online store. In exchange, she writes an article on her blog, shares her opinion on her various social networks and can even organize a contest, in order to offer the same article to one of her subscribers. Thanks to these partnerships, the e-merchant can thus take advantage of the community of influencers to reach a new audience, increase its number of followers and thus increase the traffic of its e-commerce.
C) Use Paid Advertising To Boost Traffic
Paid advertising or Search Engine Advertising (SEA) allows you to target the right audience. On Facebook, it is possible to select specific criteria such as location, behavior, center of interest and many more. Find the greatest and skilled ebook writing services, she goes reach a wide audience, especially young people. On Pinterest, pins or images will appear in the first results of this platform. An option also allows you to direct visitors to your e-commerce site. Using Google AdWords allows you to select keywords and assign them a bid. If a user clicks on this ad present in the search engine, the cost will be the price of the click. Do not hesitate to use Remarketing or Retargeting to target potential customers: Internet users who have already visited the site.
2. Optimize Natural Referencing (SEO) To Generate More Traffic On Your Online Store
The top of the top for anyone with an e-commerce site is to be present in the first results of search engines. For that it is necessary:
- optimize its site (design, ergonomics);
- produce SEO (Search Engine Optimization) optimized content;
- encourage Internet users to take action: buy a product, read an article, leave a comment;
- use the internal link and thus generate traffic on its site;
- get quality traffic through backlinks;
- Analyze its traffic using tools such as Google Analytics or the Search Console.
However, real skills are needed to optimize the natural referencing of your e-shop. Don’t hesitate to contact the Web team. A team of freelance web writers is at your disposal to help you get your business name to appear in the first results of Google.
3. Think About Content Marketing To Attract Internet Users To Your Website
The presence of a blog on its e-commerce site will attract Internet users. To do this, you must regularly publish all types of content: SEO-optimized or viral articles, guides, e-books, demonstration videos or other, interviews. Why not also practice Guest Posting. This technique consists of publishing an article on a site with the same theme, indicating the link to your site and thus benefiting from their visibility to increase the traffic of an e-commerce.
4. Prioritize Dialogue To Meet The Needs Of Its Customers
a) Regularly send Newsletters
This e-mail is sent to all persons registered and therefore wishing to receive information on the news of the site: publication of a new article, a new product. This tool facilitates contact with its customers.
b) Canvassing Using The Automatic Sending Of Emails
The automatic sending of emails makes it possible to present new products, to highlight key or trendy articles. Unlike the newsletter, Release that information to The Tiny Tech for additional details. these people have not requested a mailing and are therefore potential customers. Detect abandoned baskets and send an email to the people concerned: this is possible with the help of specific programs. In addition, this technique is likely to bring the visitor back to the site in order to finalize his order.
c) Install An Instant Dialogue System
The implementation of an instant dialogue system (chat) will make it possible to respond instantly to questions from Internet users and thus create a customer relationship. It is possible to call on either a virtual (computer program) or human advisor. In this case, it will be a natural person who will receive the question and answer it in a more personalized way. This process can make the difference with the competition, can attract new customers and thus trigger sales.
These tips have helped you understand how to increase the traffic of an e-commerce: use social networks, do paid advertising (SEA), optimize your e-store thanks to natural referencing, be close to your customers and attract through content marketing. For this last point, very technical, do not hesitate to call on the freelance SEO web editors of the Web of which I am a member.