Any business award event always presents the perfect opportunity for your branding campaigns. According to Forbes, local and industry awards are one of the most effective ways to widely showcase a company’s products, services, leaders, or culture. Therefore, you can leverage an award to garner more attention.
Winning an award means your brand is competitive and validates your efforts. Consequently, new clients are bound to come knocking upon getting the wind about your company’s success.
Here are ways to capitalize on awards to propel your branding campaigns.
1. Make the Most of the Award Event
Whether you triumph or fail in an award event, there are plenty of opportunities. You can still exploit the entry into the award event to give your branding campaign an edge. For instance, you can utilize social media to make your brand noticeable in the hype surrounding the event.
Additionally, you can use direct customer communications in such award events to increase awareness about your brand. Some of the most successful tactics to consider in your communication content include:
- Identify the competitors that have made it into the short-list in the award event alongside your brand. Craft specific messages backed with facts to illustrate how your brand is unique and better than rivals.
- For events that require voting, put up spirited campaigns encouraging customers and other associates to vote for your brand. Remember to share the link for accessing the voting platform. Also, your entire team should be involved in publicizing your brand in their day-to-day interactions.
- Suppose you make it to the final, post to your website about being short-listed for the particular award. This will serve to boost the visibility of your brand.
2. Ride on Your Success and Let Others Sing Your Praise
Whenever you are successful for awards, enjoy and make the most out of the limelight that comes with it. For instance, you can include the awards logo or badge in your marketing tools. Such tools include your corporate website, stationery, or social media pages. You can also issue press statements to the relevant sector to keep the interested audience and associates informed.
Again, remember to appreciate those involved in your success internally and externally. You can also give the employee of the month awards within your company. This is a perfect way to appreciate and motivate your staff towards the marketing efforts of your brand.
Nevertheless, the greatest praises upon winning an award come from others. Always build good relationships with your customers and media. So, when you win a business accolade, you have loyal brand ambassadors to sing your praise. Ultimately, this will enhance the reach of your brand and its credibility.
3. Assists to Show Authority and Improve Brand Awareness
By winning an award, it helps to show your brand’s authority in the area of expertise. Awards thus make customers and potential clients have trust in your brand. If you have accumulated a trail of accolades, the success that comes with it will define your brand.
Furthermore, winning an industry award will do well in promoting your brand awareness. For instance, accolades from the payment industry and national publications will bring immense recognition to your brand. As a result, your brand name will be out there as the best in your industry.
So, this will win trust from your current customers, making them loyal to the brand. Also, this might lead to repeat purchases and referrals for your brand. On the other hand, prospective clients will hear about your brand, increasing your stakes. Ultimately, this will help your company stand out from its rivals in the industry.
Awards can be a great way to bring your business brand into the spotlight. Awards will raise awareness besides promoting your business products hence an effective marketing strategy. Even without winning, making it to the final build-up to an award event provides solid marketing opportunities. All in all, awards can provide a sizeable validation for your brand in addition to generating inquiries. Accordingly, ensure your team fields a great submission in the award event.
Author:
Steffy Alen